IMPA certification offers credibility to image consultants in the profession. It also acts as a marketing tool for them to build their business and attract clients. When potential clients visit the IMPA website seeking image consultants, the list of consultants will appear as per the certification levels. Higher certification level offers greater exposure to the public.

Completing each level of certification is an extensive, time-consuming task, but the rewards are high and give self-confidence to the consultant. The certification also projects the image consultant’s competency to a client.

 The most important benefit of certification is the monetary reward since each new certification enhances the income potential.

Core Competencies

Although anyone with a strong desire to help people change their lives can call themselves an image consultant, it is advisable to go through proper education and training in order to master the subject. To carry out the business of Image Consulting, one needs to be educated and trained in the three types of core competencies in this profession:

Technical Knowledge – A thorough knowledge of all aspects of image consulting.

Professional Development – Skills to apply this technical knowledge to others, either to a group or on an individual basis.

Business Management – Experience in the Organizational and Management aspects of running a business.

Levels of Certification

IMPA offers four levels of Certification to aspiring image consultants based on their eligibility and competency. The journey from Basic to Master level takes a minimum of eight and one-half years. Each level of certification offers higher credibility and thereby, better business opportunities.

IMPA Basic Level Certification (IMPA BLC)

 The IMPA Basic Level Certification signifies that the consultant has achieved a basic level of competency in the field and that he or she is aware of current thinking and developments in the image industry. After completing education and training in image consulting from an authorized training provider, one can apply for this level of certification. This certification gives the consultant confidence, capability and credibility to be a professional image consultant. A consultant may write “IMPA BLC” after his or her name after becoming certified.

IMPA Associate Level Certification (IMPA ALC)

After BLC, an experience of one year in the field makes one eligible to apply for this certification. This level signifies more hands-on experience and offers the consultant higher levels of confidence. A consultant may write “IMPA ALC” after his or her name after becoming certified.

IMPA Senior Image Consultant (IMPA SIC)

With two years of experience in the field after ALC, one can apply for a senior status. This valued certification builds credibility as an experienced, professional image consultant, thereby helping the consultant market his or her established image business. At this level, the consultant becomes more competent to handle a higher segment of clients, including large corporations and institutions. In terms of an elite segment of clients, they feel more comfortable in dealing with an image consultant at this level and thus this certification can really increase potential in this business. A consultant may write “IMPA SIC” after his or her name after becoming certified.

IMPA Master Image Consultant (IMPA MIC)

This is the highest level of certification and it reflects mastery in the subject. It requires at least 5 years of practice as an image consultant after being certified at SIC level. A consultant applying for this certificate needs to have to his or her credit some original work in the image industry, published articles in addition to multiple client feedback at a very senior level. They should also show continuing development programs undertaken each year. High level participation in the work of IMPA with perhaps a board position is mandatory for getting this certificate. A consultant may write “IMPA MIC” after his or her name after becoming certified.

In order to maintain each of these certifications, consultants must continue to remain an active member of IMPA.